Re: XWay SEO

Richard Cacciato

I agree completely with Walter.

One of my favorite SEO lore stories involved Hilton Hotels a while ago. They redesigned their website and their homepage referred to things like hospitality and accommodations, but nowhere did they use the word "hotel"!

Be very careful and deliberate about the language you use in HTML text and make sure that you express what you're trying to do clearly and succinctly. Search engines are very literal and "cute" doesn't work in my opinion.

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